Who’s behind this?
The formation phase of the Performance Marketing Alliance is being sponsored by Affiliate Classroom, who is funding discovery efforts, management of formation activities, investigation of official...
View ArticleThe FAB 11 Are…
Congratulations to the following industry leaders who have been elected, by their peers, to represent the performance marketing industry in the formation of its inaugural professional association. The...
View ArticleWorking Group Leads
The working group team leads have been selected. These professionals will keep their groups on track to accomplish their goals, create their recommendations and hit their milestones. And they are:...
View ArticleWhat’s next and how can I help?
Thank you to all who have participated in the nomination and voting for the FAB. The response and level of participation has been fantastic. Over 115 people were included in the nominee list, and 85...
View ArticlePMA at Affiliate Summit West in Vegas
The PMA exhibited for the first time, this week at Affiliate Summit West. I have to admit, it might have been a wee bit early to exhibit; it was almost like we were doing formation and marketing...
View ArticleOde to the Charter Board
Last year the industry needed a hand, We searched high and low for a volunteer band, Lo and behold rose the cream to the top, We had our first board and they knew how to hop. They finished their term...
View ArticleWe’ve come a long way, Baby!
Shawn Collins sent me a video from his archives, it was the ‘town hall meeting’ session the PMA held at Affiliate Summit East, in August 2008 in Boston. It was both heartening and difficult to watch....
View ArticlePMA Member Spotlight: EPage.com
We talked with Brad Waller, vice president, business and affiliate development at EPage, Inc. about the company’s expansion into building smart phone apps and what makes these apps successful. What...
View ArticleHow Private are the Contents of Your Mobile Phone?
The ongoing debate over the delicate balance between privacy and public safety is raising new concerns when it comes to searches of digital devices without a warrant. The California Supreme Court...
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